What is AMP?
You might have seen this recently when you were browsing around google. You might have seen a carousel or regular looking listings but with an “AMP” on the side or bottom of the listing.
When you clicked on the listing, the site looked super different from what it should look like. You probably noticed that it’s just mostly text and images.
AMP means Accelerated Mobile Pages. Basically, you’ll just be loading the most basic things on a website to make it load as fast as possible.
You might have noticed that there are a ton websites that take ages to load. They aren’t really built for mobile users.
With AMP they can easily serve a minimal website that mobile users can enjoy immediately, instantly. Read more