When somebody mentions SEO or link building these days, the first thing you think about is usually the word “hassle”.
The second, though, tends to be “guest posting”.
That’s how popular guest posting is in our niche at present. Even entrepreneurs that I bump into once in a while know about guest posting, which is shocking when you compare that to how things were a few years ago.
Here’s the thing, though: popularity doesn’t always equal approbation… or not for long, anyway.
Guest posting or guest blogging is now being labeled as a waste of time by a lot of people. In fact, it practically has a haters’ group already. Interestingly, some members seem to be people who once used to champion it.
No longer, though. People who used to praise it on their blog posts have U-turned and even tell their readers not to do it anymore. I’ve seen some interesting about-faces on this recently (you probably have too!).
How did it get to this point? Read more