Admittedly, this is not really the best first post topic, we could’ve went with a generic “company news” post BUT we wanted to have a place where we could point our clients to, that would show them how to share access to their Webmaster Tools and Google Analytics.
Why does a digital marketing or SEO company need access to Google Webmaster Tools (GWMT) and Google Analytics?
1. Data – We can’t just make things up. We need to know how your site has fared so far, what it’s strengths are and it’s weaknesses. With hard data, we can identify where you are making the most returns and even where you can potentially make more money.
2. Estimates – It’s very hard to do estimates in this industry. Having data will give us a better perspective on how much work will be needed, what kind of things we need to apply and what we are going up against. You wouldn’t want us to just magically come up with numbers.
Sharing Access to your Google Webmaster Tools
1. Open your browser and go to http://www.google.com/webmasters/tools/
2. Find your site (Assuming that you already added it in there) and click on “Manage site” and then “Add or remove users”