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Why Your Small Business Needs Content Marketing

by Dennis Seymour October 03, 2014 Digital Marketing

Going back to the topic of SEO, we’ve learned that there are a variety of things that search engines like Google look for in order to rank pages. In fact, there are over 200 factors that are affecting your position on the search engine results page (SERP). SEO is about satisfying these requirements to increase your

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Good Links Bad Links

Dos and Don’ts of Link Building

by Dennis Seymour September 26, 2014 SEO

By now you know that search engines consider over 200 parameters to effectively rank a website on the SERPs (search engine results pages) based on the relevance of the query searched. You know that knowing some of these parameters can help you promote your website in the rankings, as that can guide your SEO schemes

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SEO Levels National SEO Local SEO

12 Power Practices for Local SEO in the Philippines

by Dennis Seymour September 18, 2014 SEO

After all the posts we’ve done so far, I think we’ve clearly established that SEO really is important for any online business. By using the best local SEO practices, it’s possible to become a serious contender in your local industry. For instance, here in the Philippines, businesspeople used to be afraid to compete with existing

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Small Business Internet Marketing

A Small Business’s Guide to Digital Marketing

by Dennis Seymour September 11, 2014 Archived

So you’ve just started a small business, hoping that this enterprise will grow into something that can secure your success and future in the industry. We’ve always heard that in order to make it big, we have to start out small, and I assure you that the saying is still true in this case. I

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Negative SEO Real Myth Mythical Creature

Negative SEO: Is It Real?

by Dennis Seymour September 05, 2014 SEO

When I first heard the term “negative SEO” way back then, the immediate thing that came to my mind was black hat SEO. Black hat SEO refers to the techniques of SEO wherein you strive to increase your ranking in the SERPs and get more traffic to your page using methods that are usually frowned

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Email Marketing

Everything You Need to Know to Start an Email Marketing Campaign

by Dennis Seymour August 29, 2014 Email Marketing

Nowadays, businesspeople create their own websites and use social media outlets to promote their company’s products and services and communicate with customers. Establishing an online presence is a good way to increase your visibility and reach more and more people. More than ever, aspiring businesspeople are realizing the advantages of setting up shop online, especially

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Digital vs Analog

Tracking ROI: Traditional Versus Online Marketing

by Dennis Seymour August 22, 2014 Digital Marketing

ROI, or return on investment, is referred to as the profit gained from an investment. It also refers to the cost that was saved because of that investment. In other words, ROI is the proof that the investment you made is or will be worth it in the end. ROI is a big concern for

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SEO aspects subdivisions types

How to Find the Best SEO Specialist For Your Business

by Dennis Seymour August 14, 2014 SEO

SEO or search engine optimization is a process that you should never forget as part of your digital marketing strategy. SEO plays a crucial role in making sure that your website is seen by search engines as trustworthy. If you do your SEO right, you can expect to receive a higher ranking on the SERPs.

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Inbound Marketing Attracting Consumers

What Inbound Marketing Is Really About

by Dennis Seymour August 07, 2014 Digital Marketing

To some people, advertising refers to the process of raising brand awareness by means of television commercials, radio broadcasts, billboards, and print advertisements. However, these are not everything that marketing is about. These examples fall under traditional marketing, which is often used by big companies to simply make people aware of their products and services.

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Content Marketing Baiting Customers

The Basics of Content Marketing

by Dennis Seymour July 31, 2014 SEO

As far as SEO is concerned, it’s important that you realize that high-quality content is probably one of the bigger factors when it comes to increasing your ranking on the search engine results pages. Remember that search engines use different algorithms and the biggest of them, Google, uses over 200 factors in it’s algorithm for classifying websites. Some

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