Archive for category: Local Philippines

We talk a lot about the industry, but sometimes we just have to share some very important news about what’s happening here locally, in the Philippines.

January 12, 2015
12 Jan 2015

What You Need To Know Before Outsourcing SEO to the Philippines

I wrote a guest post last year talking about how to outsource SEO to the Philippines on Matt Capala’s blog. To start off the new year, I wanted to supplement it a bit more with this post based on what kinds of services are available today and my experiences from my own outsourcing story.

When I started putting up affiliate sites left and right back in the day, I had my own process for SEO worked out. 20-hour days were common and that was daily, including weekends. I just got overwhelmed with my “do it yourself” SEO and reached a point where I needed to outsource work or face some serious health issues.

That’s when I started to test out different ways of outsourcing SEO.

I’m sure a lot of you reading this are going through the same thing now. Some are just getting to that point and some have already gone through it.  If so, what I have to share here may be of help.

And even if you’re new to SEO or still not at that point of breaking down, read on. This will save you a ton of money and time.
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September 18, 2014
18 Sep 2014

12 Power Practices for Local SEO in the Philippines

After all the posts we’ve done so far, I think we’ve clearly established that SEO really is important for any online business.

By using the best local SEO practices, it’s possible to become a serious contender in your local industry.

For instance, here in the Philippines, businesspeople used to be afraid to compete with existing international companies. They were unaware of their potential, and if they did show promise, the channels through which they could realize this potential were pretty limited. (Classified ads anyone?)

E-commerce and digital marketing changed that. Thanks to the Internet, many local shops have begun enjoying a lot more exposure, just by taking advantage of the tools and strategies that are freely accessible on the Web.

A lot of them even managed to grow their small businesses to bigger ones by making web technologies work to their advantage. With a little help and a lot of willpower, you can certainly do the same. 

Of course, it’s necessary to start somewhere—and where the World Wide Web is concerned, the local Web scene is usually a great way to start marketing. That is, as a businessman, you might want to look at local SEO before you turn your sights to the national or international levels. Local SEO is how you first gain high visibility in your area and it’ll prepare you for the reinforcement of your brand on a higher level.

SEO Levels National SEO Local SEO

Establish solid Local SEO foundations and it will prepare your brand for the next level.

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July 3, 2014
03 Jul 2014

Ways to Sell Online in the Philippines

Before the introduction of social networking websites, I remember that there wasn’t much to do on the Internet except to research for school work, send emails, and play some games. Back then, I was told by my mom to only use the Internet when I really needed to.  This was because Internet connections then were slow and unstable, not to mention the fact that when you went online, your family couldn’t use the home phone.

caveman computing

Compared to today, going online felt like caveman computing back then.

Connecting to the Internet was so much of an inconvenience for me before that I could go for weeks without going online. Obviously, everything changed with time. Suddenly there were more things to do, more websites to look at, and more time to spend online. Telecommunication companies also went out of their way to give their subscribers stronger Internet connections. Today, it’s normal for homes to have Wi-Fi connections that are on 24/7. Fortunately for me, I was in my teens when all of these things happened, so I was able to adjust to the major changes and navigate my way around the Web without much difficulty. Read more

June 27, 2014
27 Jun 2014

Top 4 Digital Marketing News YOU Need To Know – June 2014

The month is almost done and it has been a pretty busy month both in terms of digital marketing changes and for us, as we recently started our transition to being a fully remote company

There has been some lesser known news like YouTube dropping their inbox for Google+, Google MyBusiness Integration, and Google launching the beta for their “domains” service but I’d like to keep this short so you can go and enjoy your weekend.

 

Here are but some of the highlights for me this month

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May 4, 2014
04 May 2014

5 Reasons Why Businesses in the Philippines Need Digital Marketing

I’ve been doing local, online marketing since 2004 here in the Philippines and I’ve personally witnessed how things have changed. From Ebay, Friendster, Multiply to what Sulit/OLX is today, things have drastically changed to say the least, in terms of promoting businesses and their products online.

This year, one of our goals is to get our feet wet and start introducing our company and it’s services to potential clients here in the Philippines. It’s not an easy task as most business owners haven’t come across the potentials of digital marketing, let alone, SEO.

When I mention digital marketing to business owners, it’s always associated to words like “creative” which often leads them to think of “big corporations” to “SEO or digital agencies” and eventually, “expensive prices.” Then we discuss that we focus on the consistent and long term processes of digital marketing, which includes SEO or Search Engine Optimization, PPC/Pay-Per-Click or Search Engine Marketing, Social Media Marketing and Email Marketing.

As you can see, they aren’t the easiest of services to explain, couple that with thoughts of “pricing” and it certainly makes things more complicated to a business owner who usually wants to understand everything.

Digital Marketing in the Philippines

Digital Marketing is Easier to Understand than it Seems

We recently started blogging about SEO and the basics of digital marketing on the LeapFroggr blog, so we expected to receive a wide range of questions especially from business owners looking to get started online.

The main question we get that we think should be answered is:

Why should I promote my business online when I don’t even think that there are people searching for it?

Indeed, why would local businesses want to pursue online marketing when the Philippines is just a small market and with limited data sources?

Here are 5 Reasons Why You Need Digital Marketing

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November 13, 2013
13 Nov 2013

Typhoon Yolanda Update | How to Help and Where to Donate

A Time to Help, A Time to Heal

Typhoon Haiyan, or Yolanda, as it is called in the Philippines, started to form on November 3, 2013 and evolved into a super typhoon several days later. The highest wind speeds measured in at 195 kph with over 1,800 confirmed deaths and about 10,000 left undocumented. The super typhoon destroyed USD858.60 million dollars in properties and produce including substantial damage to livelihoods. The affected areas include China, Vietnam, Micronesia, and the Philippines—the last being the most devastated of them all. Haiyan is the strongest pacific typhoon ever recorded counting as a tropical cyclone.

haiyan yolanda typhoon hurricane PAGASA Philippines

Yolanda (Philippines) / Haiyan (International) – From PAGASA DOST

The most decimated provinces in the Philippines are Leyte and Samar with six accounted landfalls in a span of 12 hours. Aside from strong winds, Yolanda also brought about heavy rains that easily led to flooding. For areas that were near coastlines, waves as much as six meters in height were recorded during the rampage.

The effects of the typhoon were so strong that even reinforced buildings like the primary airport in Tacloban were destroyed. In this particular location, apart from demolished buildings, Yolanda also brought about destruction in the streets. Trees were knocked down and so were power lines. Residential buildings were as easily destroyed with inhabitants either injured or trapped for dead.

destruction of tacloban Philippines from Typhoon Yolanda

Houses, cars, plans and even people were overpowered.

Over a thousand people in Tacloban alone were recorded dead only after several hours. Samar was not far behind with an initial death toll of 800. The super typhoon led to an estimated destruction of up to 80% of both provinces. The storm has officially left the Philippines’ area of responsibility but these provinces remain under a state of calamity with more people being proclaimed dead every minute and numerous families still lost in the wreckage. News is sparse but sought-after. Several images of the super typhoon have trended online including the dreadful capture of the dead sprawled unto city streets.

devastation of tacloban Philippines from Typhoon Yolanda

Yolanda Devastated the Coastlines

 

Communication towers have since been restored but the reach is still limited. Plenty of people have been left with zero food, clothing, shelter, and most of them are still in the search for their loved ones. There have been constant relief efforts during the past couple of days but cases of hijacking and looting have been reported.

before & after yolanda haiyan Philippines

Before and After. A thousand words indeed.

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