GetResponse belongs to the category of tools known as email marketing utilities. That already tells you what features it boasts, including the following:
Given the importance of email marketing for most businesses, GetResponse could be a very good tool to have.
However, it’s also just one of many in this particular class of marketing utilities. Its competitors include such well-known options as MailChimp and Aweber. Against those, can GetResponse supply sufficiently attractive services for you to choose it instead of the others?
We’ll try to answer that question here, at least based on our experiences. Before anything else, though, let’s talk a bit about what GetResponse is like first.
First things first, because it’s usually what everyone wants to know: GetResponse isn’t free. It is available for a full-featured free trial, though, which you can use for 30 days. Unlike most free trials, it doesn’t require you to use your credit card details at all. That’s something most people will welcome, as it makes it less likely that they’ll be mistakenly charged for something later.
Like its competitors, GetResponse offers plans that are priced based on subscriber count. If you need it to accommodate up to 1,000 subscribers, for example, you can go with its cheapest plan. That will cost you $15 a month.
The pricing goes up as the subscriber count increases. Several tiers in the pricing plan above the $15 option is a $145 one, for example. This would allow you up 10,001 to 25,000 subscribers. In all, GetResponse has 7 plans, which isn’t a bad spread.
To be clear, whether you choose the cheapest plan or the most expensive one, all of the features are the same. It’s a matter of capacity, is all.
Now, like all email marketing tools, GetResponse has a function for importing email lists. That is, you can use it to build your email lists (it has a form creator for that purpose, in fact), but you can also transfer existing ones into it. You can enter the data one by one or even copy-paste into it, but you can also import via list files. Once you’ve done that, you can actually begin creating emails to send to them, and the tool gives you both a WYSIWYG editor and an HTML editor for that purpose.
The WYSIWYG editor comes with around 500 templates that you can customize via drag and drop functionality. Templates are responsive, so they get customized based on details on record for each recipient. Advanced users will prefer to use the HTML editor. Both editors are supported by more than 1,000 high-quality photos from iStock.
Worth noting here is that GetResponse comes with a landing page creator by default. The only way to really take advantage of all it can do is to pay another $15 for it, though. This add-on works nicely, for what it’s worth, although those already paying for dedicated landing page and form creator apps may hold off on it.
Finally, GetResponse helps you evaluate your email marketing efforts by tracking various metrics, including the number of persons who open your emails, the number who actually click on the links you included in the emails, the number who unsubscribe, and more. It offers in-depth reporting for your efforts, third-party service integrations with over 90 sites (including WordPress, PayPal, Google Checkout, and more via Zapier), and contact segmenting.
For the money, GetResponse is one of the better email marketing utilities you can get. The fact that there are 7 points in the “What We Like” section against the 3 in the “What We Don’t Like” one says a lot. It’s powerful, supports scalability, and rather user-friendly. That said, the sticking points can still make the tool unsuitable for your needs. You may also be the sort of businessman who prefers not to do the marketing yourself, in which case the choice of email marketing tool is up to the one you assign to take care of it.
The easiest way to figure out whether or not you should get it is to give it a try.
It’s free for a month and doesn’t even force you to submit credit card details, after all. That’s a generous offer as far as these utilities go, so there’s no point in not taking advantage of it.