Schema Plugin Version 1.1 Beta

by Dennis Seymour July 10, 2015
SiteName Schema Plugin

We released the initial beta version of the WordPress Schema plugin about a month ago when we mentioned it in the local schema post.

Again, we opted not to include this in the WordPress repository just yet. Maybe in the next version.

We wanted to be able to test this with a small sample group so for those that have already downloaded it…

Thank you for using the Schema Plugin

Version 1.1 Updates ~ Schema Plugin

Author Profile Schema

The main function of this is to add social profiles for your WordPress author/user. Something similar was shown here but the plugin automates that.

If you are curious about the social profiles schema, then please check this out.


How to Use:

1. Just head on over to Users

2. Select the author you want

3. Enter the social profile URLs into this area (shown in the image below)

Author Social Profile Schema


4. To test it, simply load your author profile and enter it to the testing tool.

Site Name Schema

Haven’t you always wanted that brand name to show up in your search results? Well, there’s something you can do for that.

Site Name Schema


How to Use:

1. The plugin is simple. The settings page is just one page at this time.

2. Scroll down at the bottom and put in your preferred Site Name, alternative name and URL.

SiteName Schema Plugin

3. Click the Update button.

Improved SiteLinks SearchBox

We introduced the Sitelink Search Box on the 1st version of the plugin but we’ve improved it now and it should be better. Having different themes and plugins can really cause some weird problems so this time around, we improved it to work better.


How to Use:

1. Go to the settings  area of the plugin and check this box.

SiteLinksSearchbox Schema

2. Update/Save it.

Doesn’t get simpler than that.


Everybody has a product to sell on their blogs. Most of the time, it’s 1 product, 1 page.

So we opted to use the product schema in this way to make it really simple for everybody.


How to Use:

1. Just create a page or post.

2. At the bottom of the text editor, you will see the Product Tab

3. Just click that tab and enter the details.Product Schema

Quick Notes:

  • “sameAs” – I would recommend using a WikiPedia URL.
  • “additionalType” – Go to and use the proper URL related to your product. Again, use Wikipedia as reference.



If you are running a blog or a businesses, chances are, you will eventually be writing about an event. When you do, then you need to use the even Schema.


How to Use:

1. Just click the Event tab

2. Enter the information and save.

Event Schema

This is again, pretty straight forward. No complicated information needed.


We all should be using videos more. Seriously. If you are one of those people that already are, then use the Video Schema.


How to Use:

1. Click the Video tab

2. Enter the details

3. Everything is self-explanatory.

Video Schema

4. For the embed URL, just go to the video and click on Share.

Sharing Video Schema

5. Click on Embed and grab the URL in there.

embed URL Schema


If there is a product schema, then there should also be a service schema. It’s not featured on Google’s structured data page but it’s on the official website.

You basically have the option to show the service schema on a page. If you offer a service on a certain page, then you just plug in the details and save.


How to Use:

1. Again, pretty straight forward. It can be found under the Service tab

2. Enter your details in and save.
Service Schema


If you regularly post new content, then using the Article schema is a must. Some themes already have this built in but for most of the WordPress users out there, their themes do not.


How to Use:

1. You don’t really have to do much… just write the content and the plugin will automatically generate the schema to show the title, publish date, etc.

Lastly, yes, you can use all of those last 4 schemas combined in one page. There are times when you need to do so but it’s rare.

That’s it! Hope you guys like the new updates. We’re working hard on the next version and finally integrating this into the WordPress repository once we iron out the bugs and improve a little bit more through your feedbacks.

IF you have feedbacks, be sure to let us know!

Update: This has been discontinued. Though the plugin is still usable, we are not supporting it anymore. Please check out other schema plugins.


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  • Great job you are doing with the plugin.

    I, along with many others, use the Yoast SEO plugin which sort of sounds like it does some of these things.

    Does your plugin clash with Yoast SEO or is it safe to use both of them?


    • Hi Dale,

      Thanks! I wish we could put in a lot more time for it though.

      I’ve been testing it out with sites that already use the Yoast plugin so there’s no conflict.

      The only thing it does similar would be the social profiles part but it’s not a big deal.

      There are themes that already have built-in errors with schema when checked using the testing tool so that’s a common feedback that we hear about but it’s not caused by the plugin.

  • This is great Dennis. Over the next few days I will try this with my sites. If it works I will be eternally grateful.

    • LOL. I hope it works for you Randy

      There are some sites that have old themes that wont show JSON so hopefully, you aren’t using any of those 😀

      • I tried it on two sites Dennis. When activated I get the JSON error and the sites go blank. I use the Generate Press theme for all of my sites. I will have to hold off for now. Thanks for the valiant effort.

  • Hi, Dennis, this sounds interesting.

    I do use shema mark-up, I’ve always thought it was as essential as including the date. But I haven’t come across a single site that displays the schema info beneath their post. I’ve always understood that Google requires the information to be displayed on the page that a visitor clicks through to – is it really essential? Can I use schema mark-up without displaying the schema info beneath the post?

    How does this compare to other schema plugins? I’m using All In One Rich Snippets.

    • Hi Donald!

      This plugin (or simply applying the code in JSON) will be invisible. Google will be able to see those and that’s perfectly fine.

      I haven’t used All In One in a long while but their plugin basically handles the ones here

      This plugin we developed handles all the things mentioned in this post and more automatically when the details are inputted. We wanted to make it as easy as possible.

      Some of the functions, like Site Name/Alternate Name are already in Yoast’s SEO plugin so we’re working on a way to not get in the way of that but that’s just a minor thing at this point.

  • Hi Dennis,

    Thank you for not only telling us how to use the WordPress Schema Plugin version 1.1 Beta, but showing us too on how to install it.

    I’ll have to check it out. It sounds so exciting for you, completing a project like this. It is simple enough, even a newbie like me could install it.

    Thank you for sharing Dennis and you have an awesome rest of the week!


    • Hi Linda!

      Yeah, it’s pretty easy to use and it made it super easy for us to optimize client websites 🙂

      Thanks for checking it out!

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