the entrepreneur's guide to blogging

An Entrepreneur’s Ultimate Guide to Blogging

by Dennis Seymour November 20, 2015 Digital Marketing

Want to add a blog to your entrepreneurial venture but not sure how to do it? No worries, the answer’s here. In this guide, you’ll find all the resources and advice you need at every step of the process. Each of the areas in this guide is dedicated to one aspect of blogging. Still, that

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4 Overlooked Ways to Get More Traffic Using Web Mentions

by Dennis Seymour November 07, 2015 Digital Marketing

Today we have our very first guest post (champagne to celebrate, anyone?) and it’s coming from someone pretty awesome.  Razvan Gavrilas is both founder and chief architect of cognitiveSEO, and he’s been in this game long enough to know what he’s talking about.  Without further ado, here’s what he has to say: Information technology has

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Get More Customers by Following a Digital Marketing Plan

by Dennis Seymour February 04, 2015 Digital Marketing

The Complete Beginner’s Guide to Creating Your Own Digital Marketing Plan Many businesses start with their digital marketing but lose track in the process of everything else that they do. Some start with a lot of momentum at the beginning of the year, only to fizzle out after the first quarter. To those that are reading

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Ultimate Digital Marketing Glossary

Your Comprehensive and Updating SEO / Digital Marketing Glossary

by Dennis Seymour November 17, 2014 Digital Marketing

If you’re just starting out with SEO and digital marketing, a lot of terms can feel like gibberish at first.  That’s why we’re giving you a helpful lexicon here. This glossary is meant to provide you with a better understanding of terms commonly used in Web marketing, e-commerce, and all things to do with SEO.  We’ll

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Why Your Small Business Needs Content Marketing

by Dennis Seymour October 03, 2014 Digital Marketing

Going back to the topic of SEO, we’ve learned that there are a variety of things that search engines like Google look for in order to rank pages. In fact, there are over 200 factors that are affecting your position on the search engine results page (SERP). SEO is about satisfying these requirements to increase your

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Digital vs Analog

Tracking ROI: Traditional Versus Online Marketing

by Dennis Seymour August 22, 2014 Digital Marketing

ROI, or return on investment, is referred to as the profit gained from an investment. It also refers to the cost that was saved because of that investment. In other words, ROI is the proof that the investment you made is or will be worth it in the end. ROI is a big concern for

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Inbound Marketing Attracting Consumers

What Inbound Marketing Is Really About

by Dennis Seymour August 07, 2014 Digital Marketing

To some people, advertising refers to the process of raising brand awareness by means of television commercials, radio broadcasts, billboards, and print advertisements. However, these are not everything that marketing is about. These examples fall under traditional marketing, which is often used by big companies to simply make people aware of their products and services.

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Mobile Marketing for Small Businesses

A Small Business’s Guide to Going Mobile

by Dennis Seymour July 24, 2014 Digital Marketing

Why Mobile Marketing? A report in 2012 was released saying that over 75% of all people own a mobile phone, and a newer study for 2104, shows that 55% of these people have smartphones. For those uncertain about the meaning of the distinction between the regular mobile phone and a smartphone: smartphones are created to

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Social Media and ROI

Start Your Business with Digital Marketing in Mind

by Dennis Seymour July 17, 2014 Digital Marketing, SEO

Before you can commit to opening and maintaining a small business, you first have to be fully prepared for the responsibilities that will be instantly entrusted to you. You have to invest a lot of your time, effort, and usually, money, in order for your company to succeed. There’s a silver lining, though, because once you’ve

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caveman computing

Ways to Sell Online in the Philippines

by Dennis Seymour July 03, 2014 Digital Marketing

Before the introduction of social networking websites, I remember that there wasn’t much to do on the Internet except to research for school work, send emails, and play some games. Back then, I was told by my mom to only use the Internet when I really needed to.  This was because Internet connections then were slow

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